地瓜寵物鮮食品牌網站設計
Sweet Potato Pet Food Website Design
「從土地到餐桌，連毛孩都能安心享受的美味。」
From farm to bowl — natural sweetness shared by humans and pets alike.
專案概述 /
Project Overview
此專案為瓜瓜園打造的地瓜寵物鮮食品牌分站，
以「地瓜 × 寵物健康料理」為主軸，延伸原品牌的自然形象與農業精神。
整體設計以溫暖童趣的風格呈現，融合地瓜的天然甜感與毛孩的陪伴主題，
讓消費者在視覺與情感上都能感受到品牌的真誠與用心。
This project extends the main brand Guaguayuan into a new pet food category,
focusing on the concept of natural sweet potato nutrition for pets.
The website combines storytelling, earthy textures, and adorable design elements
to build trust and emotional resonance with pet owners.
專案目標 /
Design Goal
- 建立「從農場到寵物餐桌」的品牌價值鏈印象。
- 呈現可愛又專業的產品視覺，傳達健康與安全。
- 以溫柔、童趣的視覺語言吸引年輕飼主族群。
- 結合購物導流與社群互動，提升品牌延伸的曝光與信任感。
- Build a trustworthy farm-to-bowl brand identity.
- Present pet food as both adorable and nutritious.
- Target young pet owners with playful yet refined design.
- Integrate social and e-commerce flow for stronger brand engagement.
色彩規劃 /
Colors
主視覺以 地瓜橙 × 奶油米 × 農場綠 為主軸，
營造自然、甜潤與健康的氛圍。
輔以淡粉、柔黃等色調點綴，
讓整體畫面更貼近「幸福共食」的故事感。
The palette blends yam orange, creamy beige, and farm green —
reflecting warmth and natural sweetness.
Soft pink and yellow accents add charm and energy,
creating a comforting, joyful browsing experience.
設計過程 /
Design Process
- 品牌調性延伸：從人用食品延伸到寵物鮮食系列。
- 內容分區：規劃五大主題（品牌理念、料理食譜、產品介紹、購買資訊、社群導連）。
- 角色設定：導入兔子、柴犬插畫角色，強化情感識別度。
- 版面節奏：以柔曲線與卡片化結構建立輕盈閱讀體驗。
- 導購設計：每個段落皆設置明確 CTA，連結購物平台與社群帳號。
- Brand Tone Extension – Translating food brand warmth into pet-friendly identity.
- Content Flow – Five modules: Story, Recipe, Product, Purchase, Social.
- Mascot Creation – Added rabbit and shiba illustrations for relatability.
- Layout Rhythm – Gentle curves and modular sections for soft reading flow.
- Conversion Strategy – Clear CTAs linking to e-shop and brand channels.
成品展示 /
Final Design
網站整體風格輕盈溫暖，
將農場元素、地瓜圖像與毛孩角色交織成柔和的品牌畫面。
從首頁的「地瓜大餐」到料理食譜展示，
皆傳遞出品牌「天然、健康、分享」的理念。
The final design harmonizes farm textures, sweet potato imagery,
and cute animal motifs to tell a heartfelt story of sharing.
It communicates the brand’s dedication to health, quality, and emotional connection
through a friendly and approachable user experience.
成果與設計反思 /
Result & Reflection
這個專案讓我體會到「品牌延伸」不只是產品線擴張，
更是一場語言與情感的轉譯。
從人食到寵食，設計語氣需保留原品牌的真誠，
同時注入陪伴與溫度，讓品牌故事更有生命力。
Designing this project revealed how brand extension requires emotional translation.
From human food to pet meals, it’s about keeping sincerity while adding empathy.
Through design, we turned nutrition into an expression of care and companionship.
