孕婦藻類營養保健品牌網站設計
Prenatal Algae Supplement Brand Website Design
「用自然呵護母愛，從海洋汲取最純粹的營養。」
Nurturing motherhood through nature — purity from the sea to every heartbeat.
專案概述 /
Project Overview
此專案為孕婦營養品牌打造的形象導向網站，
以「海洋藻類 × 天然 DHA × 孕期營養」為主軸，
結合柔和插畫、親膚配色與真實見證，
傳達品牌「天然、安全、安心」的核心價值。
This project presents a prenatal supplement brand rooted in natural marine nutrition.
Through soft illustrations, pastel tones, and real user stories,
the website emphasizes purity, safety, and maternal care,
creating an emotional bridge between science and love.
專案目標 /
Design Goal
- 建立孕婦族群專屬的品牌溫度與信任感。
- 以插畫與真實照片並行，傳達「科學 × 溫度」的品牌精神。
- 梳理營養知識內容，協助消費者快速了解產品來源與功效。
- 強化購買導流與品牌信任，提升轉換率。
- Build emotional trust within the maternal audience.
- Combine science-backed information with human warmth.
- Simplify educational content for clarity and accessibility.
- Strengthen purchase flow and brand credibility through storytelling.
色彩規劃 /
Colors
整體配色以 海洋藍 × 柔嫩綠 × 溫奶黃 為主，
搭配手繪風插畫元素，營造自然與溫馨兼具的氛圍。
藍色象徵「海洋與穩定」，綠色代表「天然與營養」，
黃色則象徵「母愛與幸福」。
The palette blends ocean blue, soft green, and warm yellow,
symbolizing calm, nature, and maternal love.
Illustrated motifs add organic warmth, balancing medical reliability with emotional comfort.
設計過程 /
Design Process
- 品牌調性分析：鎖定「孕婦＋家庭」族群，建立柔和的品牌語調。
- 內容結構設計：以「產品成分 → DHA知識 → 用戶見證 → 安心保障」為主線。
- 視覺節奏規劃：交替運用插畫與寫實影像，增加情感共鳴。
- 信任感塑造：以真實媽媽見證、第三方檢驗資訊強化品牌信賴度。
- 行動導引設計：CTA按鈕使用柔色跳脫，明確導流至購買或諮詢頁。
- Defined tone for maternal and family audiences.
- Structured clear storytelling across product and testimonial sections.
- Used alternating illustrations and photos for rhythm and empathy.
- Reinforced trust via real testimonials and certification visuals.
- Designed soft yet visible CTAs to guide conversions.
成品展示 /
Final Design
網站以「海洋 × 媽媽 × 科學」為三大視覺主題，
開頭結合溫柔攝影與文字情感，
中段以圖文結構呈現產品知識與成分科普，
最後搭配見證模組與品牌保證，
讓使用者從情感進入信任，從了解走向購買。
The final design narrates a calm and nurturing journey:
emotional visuals upfront, educational clarity in the middle, and assurance at the end.
It speaks to mothers not just as consumers, but as caretakers empowered by knowledge.
成果與設計反思 /
Result & Reflection
這次專案的挑戰在於「兼顧醫學資訊與情感溫度」。
我希望畫面能像孕婦手心一樣溫柔、但仍充滿專業信任。
設計過程中，我特別著重在「留白比例與節奏感」，
讓資訊閱讀與情緒流動同時發生，形成最柔軟的品牌說服力。
The biggest insight from this project was balancing science and sentiment.
The design had to be as gentle as it was credible
turning data into comfort and education into trust.
