呷麵有春新年禮盒
XIÁ MIÀN YǑU CHŪN
New Year Gift Box / 2018
從醬開始，
讓日常「有春」。
「呷麵有春」不只是一份新年禮盒，更是連結在地記憶與現代生活的情感載體。從葉媽媽堅持的純粹辣醬，到苗林行對食材的嚴謹，以及山姆叔叔在都市叢林中尋找的療癒滋味。我們將這些質樸的故事與真心，收斂進極簡而充滿張力的視覺語彙中。讓每一次的咀嚼，都能品嚐到文化轉譯後的溫暖重量。
Xiá Miàn Yǒu Chūn" is more than a New Year's gift; it's an emotional carrier connecting local memories with modern life. We translated these rustic stories and genuine warmth into a minimalist yet powerful visual language, bringing the gentle taste of culture to every bite.
RECIPE / 休日療癒配方
香煎辣烤雞蒜味麵
辣醬 Hot sauce …… 3 湯匙
大蒜 Garlic …… 適量
雞柳條 Chicken fillet …… 200 克
醬油 Soy sauce …… 2 湯匙
半生麵 Noodles …… 1 份
羅勒 / 橄欖油 / 鹽 / 糖 / 黑胡椒 …… 適量
「將麵條加入橄欖油、蒜末拌勻靜置。起中火油鍋，將醃製好的雞柳煎至上色。水滾後加入麵條快煮 2 分鐘，最後將雞肉疊至麵條上，淋上剩餘湯汁，即是一碗溫潤而充滿張力的休日美味。」
FLAVOR VARIATIONS
一罐好醬，變化出無限可能，輕鬆昇華日常裡的每一頓飯。
一罐好醬，變化出無限可能。輕鬆昇華日常裡的每一頓飯。
A good sauce inspires endless possibilities. Effortlessly elevate every meal in your daily life.
Spicy Roasted Chicken Garlic Noodles
/ 香煎辣烤雞蒜味麵 /
Garlic Spicy Shrimp
/ 蒜香辣味鮮蝦 /
Pasta alla Puttanesca
/ 煙花女義大利麵 /
PURE & WHOLESOME
擇食的堅持：給家人的健康滋味
葉媽媽的醬，源自於一份單純的初衷——「讓家人吃得健康」。我們捨棄速成的化學添加，堅持以天然食材慢火熬製。這份對真材實料的執著，讓每一口辛香都溫潤不躁，成為餐桌上最安心的風味陪伴。
Mother Yeh’s sauce stems from a simple original intention: "to let the family eat healthily." Discarding quick chemical additives, we insist on slow-cooking with natural ingredients. This dedication to real, wholesome materials ensures every bite of spice is warm and gentle, becoming the most reassuring companion on your dining table.
THE CRAFT OF FLAVOR
職人日常，淬鍊不凡風味。
從辛香料的細緻切磨、麵條的精準下鍋，到火候的完美掌控。料理，是一場與食材對話的精密藝術。我們褪去繁複的裝飾，將心意投注於每一個看似微小的工序中，只為成就那一口純粹的感動。
From the delicate grinding of spices and the precise boiling of noodles, to the perfect mastery of heat, cooking is a meticulous art of conversing with ingredients. We strip away the superfluous, pouring our devotion into every seemingly minute step, all to achieve that single bite of pure, touching warmth.
認真對待吃進嘴裡的東西，是對日常最溫柔的抵抗。
Taking what we eat seriously is the gentlest resistance against the mundane.
BEYOND THE TASTE
將風土，轉譯為餐桌上的風景
不只是一碗麵，而是一本可以品嚐的風土誌。透過影像、排版與文字的轉譯，我們將這份來自土地的餽贈，仔細封存於厚實的紙本與禮盒之中。讓每一次的開箱與咀嚼，都像是在閱讀一段充滿溫度的日常故事。
More than just a bowl of noodles; it is an edible journal of local terroir. Through the translation of imagery, typography, and words, we carefully preserve this gift from the earth within textured paper and a thoughtfully crafted box. Making every unboxing and every bite feel like reading a heartwarming story of everyday life.
VISUAL TRANSLATION
日常的文化重量
從食材的挑選到餐桌上的呈現，我們將這三道料理的底蘊，收斂為極簡而溫潤的視覺語彙。透過厚實的紙本型錄與包裝設計，讓這份聯名禮盒不僅是味蕾的饗宴，更是一本能細細閱讀的風土誌。
From the selection of ingredients to their presentation on the table, we distilled the essence of these three dishes into a minimalist and warm visual language. Through tactile brochures and thoughtful packaging design, this collaborative gift box becomes not just a feast for the taste buds, but a journal of local terroir meant to be savored and read.
