行銷策略研討會網站設計
Marketing Strategy Seminar Website Design
「以策略思維打造更高轉換的報名體驗」
Designing a seamless registration experience for a MarTech marketing strategy seminar.
專案概述 /
Project Overview
此專案為行銷科技（MarTech）品牌設計的研討會報名網站，
目標在於以視覺策略與內容設計提升活動報名率。
網站結合品牌識別與行銷邏輯，透過清晰導向的資訊架構，
讓使用者在短時間內理解活動價值，並順暢完成報名。
This project involves designing a seminar landing page for a MarTech-focused brand.
The goal was to enhance event sign-up rates through visual strategy and content design.
By integrating brand identity with marketing logic, the site provides a clear information flow
that helps users quickly understand the event’s value and complete registration with ease.
專案目標 /
Design Goal
- 以 MarTech 為核心，建立清晰的報名導向流程。
- 強化品牌信任感與專業形象。
- 透過內容架構與互動設計提升轉換率。
- Build a clear registration flow centered on MarTech strategy.
- Strengthen brand credibility and professional presence.
- Improve conversion rate through intuitive layout and content storytelling.
色彩規劃 /
Colors
主色調以橘色與米白為主，象徵創新與溫度。
輔以灰藍作為強調色，平衡科技與行銷的專業形象。
The color palette combines orange and warm beige to represent innovation and approachability,
balanced with gray-blue accents that convey a professional MarTech identity.
設計過程 /
Design Process
從品牌調性與研討會主題出發，重新規劃整體資訊架構。
以「吸引 → 說服 → 行動」三階段邏輯設計內容流，
並在每個模組中導入視覺引導與動線優化，確保報名流程清晰順暢。
Starting from the brand tone and seminar theme,
the information hierarchy was restructured following a “Attract → Convince → Convert” logic.
Each section integrates visual cues and optimized navigation to guide users toward conversion smoothly.
成品展示 /
Final Design
最終設計融合品牌色系與輕量互動效果，呈現兼具活力與專業的形象。以報名 CTA（Call to Action）為視覺主軸，讓用戶在滑動過程中能自然聚焦於行動。頁面整體保持留白與動態節奏，使閱讀與互動節奏一致。
The final design combines brand colors and subtle motion to deliver a dynamic yet professional look.Key CTAs are highlighted throughout the scroll, guiding visitors naturally toward registration.Balanced whitespace and consistent rhythm ensure an engaging reading and conversion experience.
成果與設計反思 /
Result & Reflection
此專案成功提升報名轉換效率與活動曝光率。
平均停留時間提升 28%，完成報名率成長 40%。
在視覺語言中，成功結合 MarTech 概念與品牌識別，
讓活動頁面不只是資訊傳遞，更成為品牌信任的延伸。
This project improved both visibility and conversion efficiency —
average session duration increased by 28%, and form submissions rose by 40%.
The design effectively merged MarTech strategy with brand identity,
transforming the seminar site from a simple registration tool into a trust-building experience.
作品呈現 /
Prototype
