城市玩家購物節
GO ON PLAYER
LOGIN: THE CITY IS YOUR PLAYGROUND / 2026
購物
是一場永不結束的遊戲
End-Game
當購物的本質回歸「樂趣」，我們直接在勤美街頭空投一座巨型遊樂場。GO ON PLAYER 拒絕平庸的促銷，這是一次關於潮流座標的集體偵查。透過高對比的視覺與硬核裝置，邀請每一位穿梭在綠園道的玩家，刷新你的生活裝備。
When shopping returns to its "fun" core, we’re air-dropping a massive urban playground into CMP. GO ON PLAYER rejects mediocre sales; it’s a collective recon for street-style coordinates. Through high-contrast visuals and hardcore installations, we invite every player on the greenway to refresh their life gear.
VISUAL LOGIC
螢光、幾何、像素
視覺以「像素化的勤美」為座標，用高飽和色塊與數位殘影（Glitch）創造視覺衝擊。我們把禮券做成點數，將動線解構成地圖指引。設計不只是裝飾，它是導引玩家穿梭街區的直覺路徑。
Visuals centered on a “pixelated CMP,” using high-saturation blocks and glitch art to impact the senses. We’ve turned vouchers into XP and navigation into map guides. Design isn’t just decor—it’s the intuitive path for players navigating the district.
街區連線：從螢幕走進勤美
DISTRICT CONNECTION: FROM SCREEN TO STREET
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LOCATION // CMP PARK LANE
台中勤美：
城市游牧者的綠洲補給
勤美草悟道一直是台中的創意心臟。GO ON PLAYER 將購物行為與街頭休憩結合，讓玩家在探索新配備的同時，也能在城市森林中找回放鬆的節奏。
The Calligraphy Greenway has always been Taichung’s creative heart. GO ON PLAYER blends shopping with street leisure, allowing players to find their rhythm in the urban forest while discovering new gear.
TACTILE // PRODUCTION
觸摸潮流：
從包裝到周邊的材質試煉
運用半透明 PVC、杜邦紙與金屬質感印刷，創造出數位與現實交錯的感官體驗。每一件周邊，都是一份可以帶走的街頭勳章。
Using translucent PVC, Tyvek, and metallic prints, we created a sensory experience where digital and reality intersect. Every piece of merch is a street medal you can take home.
最好的裝備，是你的不甘平凡
THE ULTIMATE GEAR IS YOUR REFUSAL TO BE ORDINARY.
PLAYER GATHERING: COLLECTIVE MEMORIES
玩家集結：
社群的集體記憶
這不只是個人的闖關，而是一場街頭的集體共振。當所有玩家在勤美綠園道交會，螢幕裡的點數轉化為真實的相遇。我們透過 AR 濾鏡捕捉動態、藉由快閃活動標記座標。每一份上傳的紀錄，都是我們共同定義這座城市潮流的數位勳章。
This is more than a solo mission; it's a collective resonance on the streets. As players converge at CMP, digital points transform into real-world encounters. Through AR filters capturing movement and flash mobs marking coordinates, every record uploaded becomes a digital medal, collectively defining the urban trend of this city.
ALLIANCE // CO-EXISTENCE
共生，從一份玩心開始。
GO ON PLAYER 是一場街頭共生的實驗。我們連結品牌、地頭小店與穿梭其中的靈魂。當每個人都在這場遊戲中找到自己的座標，整座勤美便會隨之共振。這是一場派對，也是我們對城市生活可能性的集體示威。
GO ON PLAYER is a street co-existence experiment. We’re bridging brands, local legends, and wandering souls. When everyone finds their coordinates in the game, the whole CMP resonates. This is a party, and our collective manifesto for urban living.
