鮮乳品牌形象網站設計
Dairy Brand Storytelling Website Design
「以插畫與真實影像，打造有溫度的品牌故事體驗」
Blending illustration and photography to create a warm, authentic storytelling website.
專案概述 /
Project Overview
此專案為台灣在地乳品品牌打造的品牌形象網站，
以「牧場故事 × 品牌理念 × 產品介紹」三軸構成整體內容結構。
網站透過插畫、實拍影像與自然色調，傳達品牌的純淨、安心與土地連結，
讓消費者在閱讀過程中，自然而然建立信任與情感連結。
This project showcases a Taiwanese dairy brand through a storytelling website.
The site is structured around three main narratives — farm story, brand philosophy, and product introduction.
By combining soft illustrations, real-life photography, and nature-inspired colors,
the design conveys purity, warmth, and authenticity, fostering an emotional connection with visitors.
專案目標 /
Design Goal
- 建立品牌故事導向的視覺體驗。
- 強化產品價值與在地牧場理念的連結。
- 以溫暖配色與插畫風格傳達品牌信任感。
- Build a narrative-driven visual experience.
- Strengthen the link between product value and local farming philosophy.
- Convey brand trust through warm tones and handcrafted illustration style.
色彩規劃 /
Colors
網站以奶白、淺藍與草綠為主色調，
象徵純淨、自然與牧場的生機，並輔以深藍作為穩定品牌印象的基底色。
The palette combines creamy white, light blue, and soft green to represent freshness and nature,
balanced with deep blue accents to convey reliability and a grounded brand presence.
設計過程 /
Design Process
以「故事導向」為設計核心，先釐清牧場與品牌間的敘事脈絡，再依據品牌時間線規劃段落節奏，從品牌誕生、牧場理念、到產品演進逐步展開。插畫以手繪筆觸結合留白，並穿插實景照片，營造出自然又可信的視覺節奏。
The process began with mapping the storytelling flow between the farm and brand narrative.Sections were designed to follow a timeline — from origin and values to product development.
Illustrations with soft brush textures blend with photography, creating a cohesive and organic visual rhythm.
成品展示 /
Final Design
最終設計以「牧場故事」為核心，延伸出品牌的整體世界觀。插畫元素與真實影像穿插呈現，並以波浪狀分隔呼應「牛乳流動」的意象。整體設計既具教育性，也保留品牌溫度與人文氣息。
The final design centers on the farm narrative as the heart of the brand world.Illustrations and photos intertwine, divided by flowing wave shapes that echo the movement of milk.The layout maintains educational clarity while preserving warmth and storytelling depth.
成果與設計反思 /
Result & Reflection
此專案讓品牌故事以更自然的方式被看見。
網站上不僅呈現牧場的日常，也讓「牛乳的純淨與誠實」成為視覺語言的一部分。
透過插畫與真實影像的交錯，品牌不再只是產品，而是一種生活的真實感。
在這個設計過程中，我特別體會到「節奏與留白」的重要。
每個畫面都需要呼吸的空間，讓觀者在瀏覽時能慢下來，
感受牧場的風、陽光的溫度，以及品牌想傳遞的那份安心。
This project allowed the brand’s story to be experienced more organically.
The website not only portrays the daily life of the farm but also turns the purity and honesty of milk into a visual language.
Through the blend of illustrations and real imagery, the brand becomes more than a product — it becomes a feeling of everyday authenticity.
Throughout the design process, I learned the importance of rhythm and breathing space.
Each section was crafted to let visitors slow down,
feel the gentle air of the fields, the warmth of the light, and the quiet sincerity of the brand’s message.
