動物小學堂互動遊戲網站
Interactive Brand Game Website – Animal Academy
「用可愛與知識，讓品牌體驗更有溫度」
Turning learning into play through an interactive brand experience.
專案概述 /
Project Overview
此專案為品牌活動設計的互動遊戲網站，
主題以「動物小學堂」為核心，結合問答測驗、集點兌換與可愛插畫風格，
讓使用者在遊戲中學習動物知識，同時深化品牌印象與參與感。
This project is an interactive web game designed for a brand event,
centered on the theme “Animal Academy.”
Through playful quizzes, point redemption, and character storytelling,
it transforms brand learning into a fun and memorable experience for all ages.
專案目標 /
Design Goal
- 將品牌知識轉化為互動遊戲體驗。
- 以插畫角色建立友善親切的品牌氛圍。
- 提升活動參與率與現場導流成效。
- Transform brand education into a lighthearted interactive experience.
- Use illustrated mascots to strengthen brand friendliness.
- Increase user engagement and offline traffic conversion through gamification.
色彩規劃 /
Colors
以溫暖橙、嫩粉與綠意葉色為主調，
象徵自然、童趣與學習氛圍。
整體畫面以飽和色塊與柔和陰影交織，
營造出活潑又不失層次的森林場景。
The color palette combines warm oranges, soft pinks, and leafy greens,
evoking nature, playfulness, and curiosity.
Bold hues and soft gradients create a lively, storybook-like atmosphere.
設計過程 /
Design Process
從「體驗設計」出發，先確立整體使用流程與互動節奏：
登入 → 遊戲說明 → 測驗題目 → 分數結果 → 禮物兌換。
插畫角色「三隻小豬」串聯整個遊戲故事線，每個畫面都以明確指引和視覺提示，引導使用者自然完成操作。
The design process began with mapping the full interaction flow —from onboarding to gameplay, results, and redemption.
The three pig mascots became narrative guides, ensuring users intuitively followed the story while staying emotionally engaged.
成品展示 /
Final Design
最終成品以插畫角色與故事式導引為亮點，
配合森林場景與木牌介面，傳達童趣與學習感。
整體設計兼顧可愛與操作流暢，
讓不同年齡層都能輕鬆參與並完成任務。
The final design features lively illustrated scenes with wooden signboards and forest details.
The interface balances playfulness and usability,
allowing children and adults alike to enjoy a seamless, delightful experience.
成果與設計反思 /
Result & Reflection
這次的挑戰在於如何在有限螢幕內融合「教育 × 遊戲 × 品牌推廣」。
我選擇以視覺節奏與角色互動作為核心，
讓遊戲在傳遞知識之餘，也成為情緒上的療癒體驗。
This project challenged me to blend education, entertainment, and branding within a compact digital interface.
By focusing on pacing, color emotion, and character animation,
I aimed to create not just a game, but a warm moment of connection between user and brand.
